Company History

Earl’s Performance Australia was established late 1990 and opened its doors on January 16th 1991 with a staff of just Martin Fell.  We now have a total of four dedicated and hardworking employees doing their level best to keep everyone happy!

The company was a joint venture between Martin and Earl’s Performance of the USA.  Earl’s USA was subsequently bought by Holley Performance,  who eventually sold their shares to Martin.

The main product line is of course the range of Earl’s Braided  Hose and  Fittings,  Aluminium, Steel and Stainless hose ends and adaptors, Oil Coolers and a wide range of accessories – clamps, filters, tools….

Martin had sold Tilton Racing Brake, Clutch and Super Starter products in his earlier employment so it was a natural to bring them on board.  Similarly a  range of Girling Master Cylinders and Fluid Reservoirs which have been used in Racing for fifty years or so.  All available from Earl's Australia.

The (so far) final range represented in Australasia by Earl’s is the beautiful Aero Aviation style and Classic fuel filler caps crafted by Newton equipment in England.  Plus their new “Quick Fill” refuelling Dry Break system.

Our aim is very simple: to provide our customers with the highest quality products and service possible.

Meet the Team

At Earl's we consider that our staff are "masters of all trades" so any one of us should be capable of handling your enquiries

MARTIN FELL. Managing Director. Martin has worked in Performance since 1976 when he took over the reins of Girlock Racing, specialising in Brakes, Clutches and eventually plumbing. From there he established SPV Racing before opening Earl's Performance Products Australia in January 1991. So he has rather over 30 years experience in the trade.


GEOFF HODGSON  Credit Controller. Joined Earl's in 1992 from a background in the printing trade. If you don't pay your bill, Geoff is the one who will be on your back about it!




STEVE SINCLAIR. Salesman Extraordinaire. Our "terrier". Steve never takes no for an answer,  but does so with such good humour that we expect you to yield to his blandishments before too long!  Steve has been with us for over 4 years now.




CHRIS DWYER.  Internal sales and IT. Chris is our resident Street Machine and technical expert,  As an engineer and car lover he can answer any question you may have .

                            IAN HALPERIN  Counter sales. Ian is our latest recruit, and is currently learning his way around the products.

Acknowledgements

Earl’s Performance Products Australia gratefully acknowledges the permission granted by Holley Performance Products Inc., Tilton Engineering Inc. Weldon racing pumps and Newton Equipment Ltd. for us to use their Logos and other Copyright material in this website.